If you are into Social Networking, you know that you have to give in order to receive. If you put up a Facebook page and never reach out with it, plan on being a Wall Flower; no one will pay attention to you. On the other hand, if you are in the habit of regularly sharing a new post, status, story, etc., you are more likely to be closer to the center of action and people are more likely to interact with you. Sites like Facebook, MySpace, LinkedIn (and perhaps hundreds of others) are Social networks folks, and to make them work for you, you need to socialize.
Businesses in particular are rapidly taking advantage of Social Networks to keep their face in front of what they consider to be a pool of potential customers. From their standpoint, the more the merrier, and it makes a good case for signing up for as many Social Networks as possible. The downside is that the more Social Networks you sign up for, the more you need to tend to.
One of the most common ways to participate in Social Networks (and to keep yourself in front of people) is to update your Status regularly. A Status is generally a one-line description which answers the simple question “what’s up?” A status might be “Writing my next Blog entry”, “Looking forward to the weekend”, or “Mention my status and get 20% off a website ranking analysis” (What’s up with that? I already offer that to selected businesses for free!).
That’s all well and good, but there are tens (perhaps hundreds) of Social Networking sites out there. How do you keep up your appearance on ALL of them? There must be a better way. And there is.
PING.FM is a super-site of sorts. You sign up once and teach it about any of the thirty or more sites it knows about. You update your status once with PING.FM, and it in turn updates all your favorite SN sites. They accept updates via their web interface, SMS (mobile phone/text), Instant Message and a host of other plugins and apps.
If you’re on a lot of Social sites and update often, PING.FM can be a real time saver.